What Makes the Perfect Logo

Your logo is the face of your brand. Your logo represents its whole identity. So it’s good to know what makes the perfect logo. It is the first thing your potential customers would see even before entering your SMBs’ website when they’re just casually browsing the internet. 

That is why knowing what makes the perfect logo that will help you find a design that stands out from the crowd. Not only because it represents your brand’s identity, but it engages with your audience as well. Newcastle Web Design is here to give you some pointers when choosing this crucial business item. 

Several aspects go into designing the logo. Naturally, changes are possible depending on the necessities and what industry your SMB belongs to. Nevertheless, the best logos have these design attributes that make them unique and stand out among the others. They ensure long-term engagement with your audience and define the success of your brand.  

These are the best attributes that are applied to make the logo stand out among the rest. As a result, your brand gets easily recognised, and it ensures engagement with the audience the first time they take a look at it.

To have a perfect logo for your brand and website, your logo must be the following:

Simple & Impactful

Your brand’s logo design doesn’t need to be complicated to stand out and become recognisable to people. It just needs to be simple. Simplicity is enough to represent the brand’s personality and what it’s all about. As the audience would only focus on the logo quickly, simplicity becomes an essential ingredient for the brand’s recognition.

Simple logos would only focus on highlighting the essential parts of the brand. So it is just limited and concise—something that doesn’t need a lot of designs. The primary features of logos are their fonts, colour palette and images. When they’re put together, a logo is made. So make sure it’s simple enough to stand out even if it holds complete information about your brand’s personality.

Some brands have the most straightforward logos. Yet, they’ve managed to grasp onto success. One of the most recognisable and popular brands today is Apple. Its logo only consists of an apple with its upper-right part bitten off. And due to their logo’s simplicity, they’re easily recognised and popular among the masses. They sold billions of smartphones over the years, making them one of the most successful brands in the world. 

Relevant to Your Brand

Your logo must be relevant to the personality of your brand. From its colours to its fonts, relevance can successfully communicate your brand’s identity and what it’s all about. The bearing will make the best logos depending on the nature of their brand.

The use of colours is the primary component of logos. It can trigger different emotions from your customers toward your brand and can also communicate its personality to your audience. 

Ikea, for example, is a company that sells home furnishings and accessories. The colours of their logo consist of blue and yellow. The colour palette they chose fits their brand’s identity and personality perfectly. The colours in their logo allow people to automatically assume what their company is all about as it shows relevance to their tone. 

The second essential component is the font you’re using in your logo or wordmark. It plays a significant role in communicating the tone and values of your brand. It can help define the personality and identity of your brand. And choosing your fonts must be uniform and relevant to your brand and its products. Bold fonts, for example, are ideal for casual clothing brands such as Levis, Supreme and Puma. 

Lastly, your choice of symbol is a critical attribute in establishing your brand’s logo. Nothing is more relevant than a logo that truly represents your brand and its products through its visuals. Symbols are essential attributes of logos because they can be a simpler version of your logo that represents your brand even without texts. With the help of a relevant symbol, your brand can be easily recognised by the public. 

Memorable to People

Another critical attribute of a good business logo is that it’s easily recalled. Special symbols are easily recognised due to their uniqueness. Therefore, it’s the best way to connect with your target audience, as they can simply remember your brand by just looking at it. Not only that, it can generate their interest in your brand as well due to its familiarity. When your logo is easy to remember, your brand may stick in your customers’ minds.  

Logos that are memorable or easily remembered have combined many of the elements that are mentioned above. But they find the proper equilibrium between the visuals and the textual attributes. What’s more important is that they can clearly and cohesively communicate the personality and tone of the brand. 

Lastly, a memorable easily remembered logo must exert an extra effort to stand out and become unique. The symbol of your brand should aim to stand out among the others.

Timeless

Your logo must remain relevant and effective over the years. One way to make it happen is by designing a logo that doesn’t fade over time. An excellent and timeless symbol, despite its age, will remain engaged with the audience no matter when it’s being used. Timeless characters only focus on quality over quantity. Unnecessary elements were removed and exclusively highlighted the core ideas and values of the brand. 

Brands like Converse have been around for decades. Yet, their iconic ‘star’ logo is still being used and relevant to this day. It’s just a simple 5-pointed star, to be exact. Still, it didn’t fade over the years. Logos that are independent of time don’t require constant change. You can just leave it like that, and it will last longer than you expected. 

That is why logos that have timeless designs play a crucial part in representing your brand. As a result, your brand’s relevance will remain as time passes by. It leaves your brand as an iconic mark in its respective industry, and people will still recognise your brand decades or even a century later.

Versatile 

And finally, the last attribute that is needed to make a good logo. Your logo must be versatile if you’re aiming to have the best logo for your company. A versatile logo is a vital attribute to expose your brand to the masses. A good logo is flexible enough to go along with any print-outs and is not limited to any adjustment. Having a logo that can be resized, printed or even placed on a different media makes your brand stand out and recognisable on any platform.

Logos that are not versatile tend to distort when you try to adjust their size. As a result, you will have a hard time putting in on advertising platforms such as billboards. It’s due to the excessive clutter and unnecessary details you put on your logo. Even the best-looking logo becomes illegible when you shrink its size if it’s composed of a bloated mess. 

That is why keeping them on a minimum is necessary if you’re aiming to expand your brand’s reach and engagement—keeping your logo design simple instantly makes it more versatile. Complicating your design with extreme elements can create setbacks in designing your logo. You should always keep in mind that limits aren’t insufficient at all if you’re aiming to have the best logo for your brand. 

Incisive and Innovative

This might be the most challenging part of designing your logo. But a logo with a unique design and can smoothly communicate the core ideas of your brand makes your logo a perfect one. Your logo may depend on your creativity. But you should create it to connect with your customers to know what your SMB stands for instantly. 

Have Bespoke Typography

Having unique bespoke typography in your logo helps establish the tone of your brand. It can smoothly communicate your intentions to your potential customers. Brands such as Cadbury have implemented the same method, and it successfully expressed their brand to the public. 

Your brand’s logo may say a lot more than your slogan. And just looking at its typography can perfectly tell the people what your brand is all about.

Have a Personality that Establishes Strong Relationships with the Audience

Just as mentioned numerous times, your brand’s relationship with your audience matters. And by association, the people must fall in love with your brand’s personality and the content it produces. Therefore, a logo that perfectly supports the ideas and range of your brand is the first step to engaging with your audience and long-lasting building relationships, keeping them interested in your products. 

Need Help with Logo Design?

Logos play an essential role in establishing your brand. It’s the face of your company, and your logo is a visual representation of its entire identity. Designing your logo might be tricky in the sense that it will depend on your creativity. But with the help of the attributes mentioned above, your brand’s logo will likely grasp perfection. 

If you’re looking for the right people to design your brand’s logo, then Newcastle Web Design is the company that can help you out. We create aesthetically pleasing and eye-catching logo designs that our very own professional graphic designers create.

Just contact us, and we can provide quality services at an affordable price! 

The best logos are easy to design when you concentrate on the qualities that make them perfect. Creating a logo that’s timeless yet, versatile can establish a strong foundation.