Why social media is imperative for small businesses. In order to keep up with your competitors, it’s imperative that you advertise your business in places you are likely to find the most customers. Social media is usually this place.
With social media becoming a staple tool in today’s marketing strategies, growing your business has never been easier. Social media has proven to improve engagement with customers as well as attract new ones. Companies big and small are now starting to directly communicate with their clients through comments on posts, message reactions, and most important of all, upload aesthetically pleasing photos—and clients love it because they’re authentic. When they love what they see from your feed and get a better glimpse at how your business works, they’ll even spread the word around for you. In addition, social media is inexpensive, relatively easy to use, and it’s where everyone is at.
Here’s our tips for growing your small business
Here are some of our tips and tricks for using social media to enhance your business and attract potential new customers through well thought out social media posts and other content. Also check out our recent work to get an idea of what we are capable of. Get new customers to your website where you can convert their visit to a sale.
Focus on Your Community
Get yourself involved with your customers. Once you do, you create a strong bond with them, which leads to more connections and partnerships with other small business brands. When customers want to purchase your product, communicate with them and ask for their needs to ensure you will deliver them.
Unlike huge businesses, people love buying products from small companies because they know they’re supporting local families and keeping money in their community.
Create Aesthetically Pleasing Posts
Attract your customers even further with creative and inciting image posts. Studies have proven that people on social media generally appeal more to image posts than posts with plain text. One clear example of this is how Facebook has transitioned simple posts into posts with a background you can choose from to make it look more attractive.
In addition, creating your avatar on the platform gives you access to more backgrounds to choose from with your avatar in it. In general, images help convey your business’s brand better and add to your brand’s authenticity.
Choose the Right Social Media Platform
It may not seem daunting at first, but handling many social media platforms at once can get hard to manage, especially when you’re still running a small business. Figure out which social media platforms would best fit your brand, and you will attract the right kind of audience after.
Don’t overextend and cater your business to all social media platforms; instead, focus on one or two apps that will likely give you the most returns in terms of time and money. Facebook and Instagram are two of the most widely used platforms small businesses start with.
Share Relevant Content Often
Posting too little may not have enough reach, and posting too much may overwhelm your audience. Therefore, it’s essential to study how often you post your content on social media so your customers will always have better chances of seeing them. For example, if you’re posting on Facebook, once to twice a week should be enough.
On the other hand, if you’re running a business using Twitter, you may want to pose up to three times a day and use hashtags to help customers of the same interest find you.
Make sure to share content that’s consistent with your brand’s appeal. If you’re posting irrelevant content, your audience may get confused and may not even engage or share your posts. Social media marketing is all about creating strong connections with your customers. In return, have your customers market your business for you in the long run.
Remember to always engage and gauge what your audience wants, and you’ll be able to shape your marketing strategy in no time.
Take Customer Feedback on Board
Great ideas come from all sorts of places, and they can come from your very own customers too. Determine what kind of content you want to put up from here on out based on their feedback on your previous posts or past products you’ve sold. What are they interested in? What changes do they want to see from your brand?
Whether the feedback is positive or negative, it’s still a great starting point to improve your small business and your brand’s awareness further.
Get started with Newcastle Web Design
With small businesses, social media is key to growing your following. People get more attracted to businesses that are engaging and enticing, and they love communicating with business owners who are open and honest. Maintaining the balance between what your brand is all about and what strategies you can apply will make your small business stand out.
Let’s get started building your business with us at Newcastle Web Design. We design aesthetically pleasing images that clearly reflect your brand’s purpose. Additionally, we can create captions to go with these images to attract and engage with customers further. Learn more about our social media content services here
